What Do You Do?
Ways to make sure that your
clients don't buy elsewhere
(from the free newsletter Designer
Blitz, available at
www.nikastewart.com)
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Today, a past client called me and asked if I knew where she could
get vertical blinds. Ummmm.....HELLO?! I sell vertical blinds! The project I did for this client a few years ago involved designing and fabricating several window cornices. So when she didn't know that I carried blinds, I was shocked. But then I remembered that I can't assume anything. I actually realized this several years ago, when another past client purchased thousands of dollars of design items from a competitor because she didn't know that I could offer the same things. After that, I made my marketing much more effective. My "vertical blind" client reminded me to remind YOU that you cannot assume that anyone knows what you do. Here are some things you can do to assure that these incidents don't happen to you:
You may not realize all of the business you are losing. Don't let
it happen anymore! Designer Blitz is a weekly e-zine geared specifically for
interior designers and home décor professionals. Each week, you
receive entertaining articles and business resources that help you
generate new clients, get more publicity, and earn more money!
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