Testimonials can increase your business dramatically.
But they need to be done correctly for them to be really
effective. Here are some tips:
- Testimonials should be "results oriented."
Which testimonial is more enticing?
"Jane was really good to work with."
or
"Jane saved us over $800 on our furniture, and
she always called us back within a few hours, even
when she was on vacation! What a delight to work
with."
Make sure your testimonials include specific results
gained from using your services.
- Use your client's full name and a photo, if
possible.
Don't you hate when you see testimonials like:
"I loved working with ABC Decor. They are the
best!" JP, California.
Who is this JP? Does she really exist? Using a full
name, town, and photo lends credibility to your
testimonial. If you can take a photo of your client
smiling in front of your work - even better!
- Sprinkle testimonials throughout your site.
Many times I see websites that have a separate page
for testimonials. But a lot of visitors to your site
won't spend time going to this page. (It's just not
as important to them as we would like to think.)
Spread your words of praise throughout your entire
site. This forces visitors to read them as they look
through your photos and services.
- Ask for testimonials!
If you're not getting as many unsolicited
testimonials as you would like, don't be afraid to
ask your clients. Help them out by asking specific
questions, like: Did you appreciate the extra
details I added? Were you happy with the personal
service I gave you? Most clients will be happy to
help you with some kind words, but they don't think
of writing them down on their own.
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Designer Blitz is a weekly e-zine geared specifically for
interior designers and home décor professionals. Each week, you
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